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Create mass awareness of Bodibro within the GAA market.
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Create a premium image through linking with high profile ambassadors.
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Generate media coverage that will span across a number of weeks.
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Create a suite of dynamic imagery with ambassadors for use on social media.
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Increase online sales of GAA team gear
Launch goals
Recruited five inter county GAA players as ambassadors and staged a PR launch that landed coverage in all the national press.
Collected photography and content with ambassadors which is being used on Bodibro social channels to grow reach and association with players.
Organised a series of round table and one on one interviews with national media, TV and radio.
Gifted media and influencers with free jerseys and hoodies to create brand affinity.
What we did
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Coverage of Bodibro landed in seven national print newspapers.
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Bodibro showcased across thirteen different online publishers.
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Brand mentioned across four national radio stations (Newstalk, 98fm, RTE, 2fm, fm104)
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Reached a targeted audience of 2.4 million.
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Created a brand affinity which is directly reflected in sales and revenue.
Launch day results
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Campaign impact
