CLIENT'S WANTS & WISHES
"...improve our public profile"
"ensure repeat business"
"better presence online"
"...grow our customer base"
"train our staff on social media"
OUR COMMITMENT
Increase number of clients per month from 50 to 60.
Increase monthly revenue from €30k to €35k
Grow social reach by 50%
Increase traffic to site from 3400 to 5000 per month
Redevelop website to increase conversions from traffic
HOW WE DID IT
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Recruited four inter county GAA players to act as ambassadors & staged a PR launch that landed coverage in all the national press.
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Invited key members of the Irish media in to test the service for free to create a greater affinity with the brand.
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Generated cutting edge photography & content with the ambassadors that is being leveraged across SPI social channels to grow reach & association with players.
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Full real time reporting on all coverage and impact assessments
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Regular touchpoints with all journalists to ensure all coverage was used and linked directly back to SPI.
LAUNCH DAY RESULTS
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Coverage of Sports Physio Ireland in seven national print newspapers.
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Sports Physio Ireland showcased across twelve different online publishers.
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Brand mentioned across three national radio stations (Newstalk, Today FM, RTE) and also Irelands biggest GAA podcast (The GAA Hour).
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Reached a sports specific targeted audience of 2.6 million.
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Created a brand affinity which is directly reflected in sales and revenue.
IMPACT ASESSMENT
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Increased number of new clients per month from 50 to 68.
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Increased monthly revenue from €30k to €38k.
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Site traffic grew from 3400 visits per month to 7100 visits per month
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Increased social reach by 143.2%
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On-site conversions from traffic more than doubled.
