CLIENT'S WANTS & WISHES
"Create awareness of our takeover of Wigoders"
"Expand our target market"
"ensure repeat business"
"more effective online presence"
"...improve our branding to be more appealing & modern"
OUR COMMITMENT
Increase footfall in Wigoders Longmile Road store
Generate coverage that will span across summer months
Grow new website traffic from 800 per month to 3000
Create mass awareness of Wigoders re-entry to the market
HOW WE DID IT
-
Recruited three inter county GAA players as ambassadors and staged a PR launch that landed coverage in all the national press.
-
Provided key members of the media & influencers with free painting / decorating services to create brand affinity.
-
Set up one-one brand focused interviews with Irelands top radio & TV stations.
-
Generated cutting edge photography & content with the ambassadors that is being leveraged across Wigoders social channels to grow reach
-
Full real time reporting on all coverage and impact results.
-
Regular touchpoints with all journalists to ensure coverage was used & linked back to Wigoders.
LAUNCH DAY RESULTS
-
Coverage of Wigoders landed in six national print newspapers.
-
Wigoders showcased across thirteen different online publishers.
-
Brand mentioned across five national radio stations (Newstalk, Today FM, RTE, 2fm, fm104) and also Irelands biggest GAA podcast (The GAA Hour).
-
Reached a targeted audience of 2.1 million.
-
Created a brand affinity which is directly reflected in sales and revenue.
IMPACT ASESSMENT
-
Created mass awareness of Wigoders brand to 2.1m people.
-
Grew website traffic from 800 per month to 4465 unique users.
-
Generated longevity with timed coverage being released through summer in SBP, Sindo, & Newstalk.
-
Customer tracking survey revealed that 64% of new customers in the month of the launch heard about Wigoders through press coverage generated.
